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Turn Industrial Sales Prospects into Buyers

Chris’s system changed how I sell, and how I think about sales entirely. We closed a six-figure deal mid-program using his discovery framework. My confidence and control skyrocketed after week one. ARC5™ gave our team the structure we’d been missing for years. Every objection became a pivot point, not a dead end. Within weeks, my closing ratio jumped by 40%. This training made me a better rep, leader, and communicator. CICSR™ showed me how to uncover what buyers actually care about. PTR™ turned “too expensive” into “when can we start?” The system rebuilt my sales mindset from the ground up. Chris’s system changed how I sell, and how I think about sales entirely. We closed a six-figure deal mid-program using his discovery framework. My confidence and control skyrocketed after week one. ARC5™ gave our team the structure we’d been missing for years. Every objection became a pivot point, not a dead end. Within weeks, my closing ratio jumped by 40%. This training made me a better rep, leader, and communicator. CICSR™ showed me how to uncover what buyers actually care about. PTR™ turned “too expensive” into “when can we start?” The system rebuilt my sales mindset from the ground up.

Experience alone doesn’t scale.
A system does.

Pipeline is expensive.

Not turning that pipeline into revenue from qualified buyers is more expensive.

This is where ARC5™ delivers.

ARC5™ is an industrial sales operating system, engineered for the unique demands of industrial sales.

It's forged from 15 years of building elite sales teams across Canada and the U.S.

The ARC5™ System

What Our Clients Say

 

Stetson Cunning
Designer

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Jordan West
Designer

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Steve Sellin
Designer

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John Curtin
Designer

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Claudio B. Landsberg
Designer

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Lucas Bean
Designer

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Meet the Founder

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built ARC5™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

ARC5™ has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

Frequently Asked Questions

You will learn the entire scaling success sales system, which is designed for the industrial sales industry and intended to provide you & your teams with a robust sales operating system.

Any salesperson, leader, or sales team currently in an industrial sales field. This includes equipment, mechanical, construction, transportation, aerial and other related fields.

There is a lot of good sales education and resources available, but nothing that is tailored and designed specifically to the industrial sales environment, with custom frameworks and 15 years of real sales experience built in.

Industrial sales are unique because their activity is directly tied to the economy, which means buyers are more attuned to it. They are much savvier than other sales spaces (retail, SaaS, etc.), with deal values much higher, sales cycles longer and more complex, and it largely caters to an outside sales role.

Once you finish the program, you will be equipped with a unique and rare skill set that will set you apart from your peers. We are confident the skills you learn in this program will provide you with the tools and knowledge to execute as a formidable sales professional.

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